A Strategy for C-Suite Ownership
Strategic deployment consulting from Practice Greenhealth empowers hospital sustainability form the top down.
No matter what industry you’re in, we know this to be true: “It all starts with leadership.”
All too often, Practice Greenhealth hospitals have the passion. They have departmental successes. But they struggle with top-down support. To be fair, due to continual changes in the health care sector, leadership priorities have grown exponentially. And deselection often isn’t an option, which makes it difficult to balance patient care and daily operations with sustainability initiatives.
However, when you don’t have a sustainability strategy that’s aligned with organizational direction, it often leads to projects that get kicked off without connecting to overarching goals. The results are pockets of success, lost opportunities and falling short of bigger opportunities. Our members have made it clear: Additional leadership engagement and support are a must in order to bring programming to the next level. Enter strategic deployment consulting.
Strategic Deployment Consulting: What Is It?
New for 2016, Practice Greenhealth has kicked off its strategic deployment consulting offering to bring hospital leadership and other key stakeholders together. With the support of Practice Greenhealth experts, together we can reflect on the state of your hospital culture, current initiatives and future plans before developing vision statements, setting goals and crafting elevator speeches that focus on sustainability. The daylong strategic deployment event is facilitated by two Practice Greenhealth member engagement team members under the leadership of Iqbal Mian, member engagement manager, who has formal training in lean principles and strategic deployment, and experience in hosting more than 40 environmental process improvement events.
“Practice Greenhealth is a strategic partner, and its formal consultation offer of strategic deployment helped Providence Health Services bring together key stakeholders for a powerful foundation to strengthen our goals and prepare for our system journey with a goal of being the healthiest health care system in the sector.” —Richard Beam, Chief Environmental Officer
“The beauty of strategic deployment is how it allows visual alignment of key goals and initiatives by the people advancing this meaningful work—and how it anchors that work to your hospital mission,” said Mian. “Thus, leaders are empowered to get serious about executing sustainability across their organization and culture, which ultimately touch the patient and the community they live in. We are absolutely thrilled to help health care organizations become systemically focused in their sustainability journey with this service.”
The aha moments are rewarding, as they challenge capacity and barriers, organizational values and patient connections to ensure proper alignment with future deployment. This management approach has been proven to help leaders gain a clear understanding of the cascading effects when frontline employees are able to engage and deploy initiatives with clear ties to mission and vision. Throughout the event, we emphasize the organizational value of people in the triple bottom line, which is defined as people (your hospital staff, patients and community), planet (how your sustainability efforts affect the environment) and profits (economic impact).
Interactive sessions guide the leadership team through a shared process of identifying sustainability goals in strategic areas for the organization. The visioning and goal-setting process is complemented by Practice Greenhealth facilitators, who share median and 90 percent targets for each of the identified sustainability areas based on real-time sustainability performance metrics. Through the use of a standardized set of templates, stakeholders are also guided to identify the opportunities with the biggest impact and lowest risk for both cost-saving and environmental improvement strategies. Meanwhile, team-building exercises using sustainability process improvement tools offer many teachable moments.
“The beauty of strategic deployment is how it allows visual alignment of key goals and initiatives by the people advancing this meaningful work—and how it anchors that work to your hospital mission. Thus, leaders are empowered to get serious about executing sustainability across their organization and culture, which ultimately touch the patient and the community they live in. We are absolutely thrilled to help health care organizations become systemically focused in their sustainability journey with this service.” —Iqbal Mian, Member Engagement Manager, Practice Greenhealth
Throughout the day, the easygoing, interactive manner of the facilitators is designed to create a trusting, fun and creative atmosphere, where idea-sharing results in firm goals and schedules for team members to execute. A report at the end of the day recaps and summarizes key takeaways, and deliverables include mission language, a vision statement, goals, an elevator speech and a PowerPoint deck to facilitate communication to key stakeholders.
The most powerful deliverable of all, however, doesn’t come on a piece of paper. The value of strategic deployment is in working together to craft powerful solutions, gain C-suite ownership, and ultimately, ingrain sustainability throughout your health care system, your community and beyond.